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Detail Information
Service:	24 Hours Reply	Keywords:	Wine Brand Name In Chinese And Register
Goal:	Providing Marketing Support For Exporting Wine To China	Language:	Available In English, Français, Deutsch, Italiano Or Español
Design:	In Chinese	Delivery:	Online By Mail
High Light:	mail contact Marketing Wine in China , wechat press Marketing Wine in China , brand name of wine Register service

Product Description

Wine Brand Name in Chinese and Register

A lot of international wineries sell their wines into China without a Chinese name, whether for their wineries or their wines. While according to Chinese label regulations, a Chinese name is required for all imported wines (applicable both to OEM and private label wines).

Wine Service of Wines-Importers.com Supporting Global Wineries Export Wine to China
1	Branding	Branding Your Wine in Chinese and Protect Your Wine Brand with Brand Registration	Brand Chinese Name
2	Branding		Brand Register
3	Marketing	Providing Various Marketing Materials to Support You Exporting Wine to China	Poster
4			PPT Brochure
5			Video
6			Name Card (in Chinese and Your Language)
7			Email Design(in Chinese and Your Language)
8			Festival Marketing Poster
9			Package Design
10	Social Media	Presenting Your Wine in different Chinese Social Media Platform and Grow Your Wine Brand	WeChat Account
11			Weibo Account
12			Douyin(Tik Tok)
13	E-Commerce	Selling Wine in China Through different kinds of big E-Commerce Channel	Chinese Website
14			Wine & Spirits in Tmall
15			Wine & Spirits in JD

A popular example is the Australian reputable winery - Penfolds. Its Chinese name is made 奔富 (transliterated in “ben” “fu” or “benfu”as a whole, the first word 奔 pronounced “ben” means “run” , the second word 富 is “rich”. So Penfold’s Chinese name奔富 has a meaning of “run to be rich” which is a lucky translation in Chinese, and a definite asset with such Chinese name as their brand.

If you do business in China or plan to, there are a few things you should know. Even if your company name, slogan, logo, or product names are registered in your country, you should separately register your trademarks in China.

Chinese trademark rights are given to the first company to register a mark, regardless of who used the mark first. There are many instances where Chinese companies have registered the marks of U.S. and European wine companies. If someone else registers your mark in China, you could be prevented from not only selling into China but also from exporting branded merchandise out of China if you manufacture there. One benefit of the new trademark law is that your contractual business partners like distributors or manufacturers are now prohibited from registering your mark out from under you. Even so, the prohibitions only protect the original brand owner in limited circumstances, and it may be costly to try to recover a hijacked brand.

Ultimately, the best defense is a good offense. The Chinese title registration has caused the French Lafite and Castel groups involved in long-lasting legal proceedings in China with a number of local companies for years. If you want to do business in China, it is advisable to proactively register your trademarks. We can assist you in developing a Chinese wine trademark strategy, clearance searches, and registration.

Heineken's Chinese name: 喜力 (Xǐlì), which means “Happiness Power”

Wines-Importers.com can help international wineries, spirits and beer brands to make proper Chinese names of their own, for both winery and the wine, spirits or beer, which you can use for marketing and promotion in China as well as for brand protection in long term consideration.

Do not forget to register your trademark of the Chinese name besides the one of your original languages (i.e., English, Français, Deutsch, Italiano, Español, etc.). Please contact us for further details and request an offer.

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